NOW AVAILABLE! John’s Latest Book Based on research from over 200 global companies, learn how to create long-term competitive success using a new brand paradigm. Books_TOGE.html

Copyright 2000-2010 Brand New View, All Rights Reserved.

Updates


Recent Conference Speaking

2009 World Knowledge Forum, Seoul

2009 Yonsei University Sports Marketing Conference, Seoul




















John’s Latest Published Work:

Contributing author to Fast Track Success Marketing (2009)


Forthcoming Publications:

New book on Brand Leadership: Competitive Success: How Branding Adds Value (2010 John Wiley & Sons)


New book on Sports Marketing (2011)


Products:

John’s New “5 Ambassadors™” Training Program for Top Performers


As Contributing Author

  Books Authored by John A. Davis

About 2010 -10th Anniversary Year! Brand New View was founded in 2000 by a team of former Fortune 500 executives, led by John Davis. Their objective was clear: to provide senior management and leading organizations unique and relevant insights about how to create sustainable value that resonates with the marketplace. From an original emphasis on marketing excellence, John expanded Brand New View’s expertise into leadership, strategy and organizational success. Brand New View has since attracted a global audience, fueled by John Davis’s best selling books, including The Olympic Games Effect and Measuring Marketing, which provide company leaders with refreshing approaches to building world-class reputations and developing management accountability. His latest book, Competitive Success-How Branding Adds Value has just been released. Expertise Brand New View has worked with dozens of the world’s leading organizations, helping them create lasting value. Clients finish our programs armed with the latest techniques for transforming their businesses and the people within into world class performers, elevating their individual and organizational performance to new heights. Content Our programs provide up-to-date content based on John’s ongoing research of the best practices from companies in multiple industries globally. The world is far more complex than a simplistic West vs. East comparison suggests, with business and cultural nuances unique to each country and market creating unprecedented challenges and opportunities for growing organizations. Beyond understanding business practices that are tuned to unique cultural traditions, our programs teach participants invaluable lessons based on John’s models and case studies for building highly differentiated companies with outstanding reputations. Leaders must be able to understand these differences and devise growth strategies accordingly. From strategic direction (The Organizational Value Framework) to tactical accountability (based on John’s best selling books on marketing measurement) to the success behaviors that define top performers (The 5 Ambassadors™ Training Program), program participants will come away with a practical set of tools designed to produce significant and lasting improvement. Resident Experts Dr. Peter Davis, University of Illinois Dr. Steve Davis, CSU Pomona Donald Skloss, Reser’s Randy Ramirez, wewantrandy.com Michael Bozora, Viant Group David Flanagan, Astone David Lowe, KVIE Television James Ruddy, The Ruddy Group Joy Pado, Kimley-Horn and AssociatesSeminars.htmlshapeimage_7_link_0
Favorite Resources Leadership Matters MeetSchmitt Brand Week BusinessWeek BBC News MSI Global Brand Leadership Michael Backman Knowledge@Wharton Stanfordknowledgebase Emory Brand Institute Stanford ECornerhttp://leadershipmatterspodcast.wordpress.com/http://www.meetschmitt.com/hereheis.htmlhttp://www.brandweek.com/bw/index.jsphttp://www.businessweek.com/http://news.bbc.co.uk/http://www.msi.org/http://www.globalbrands.org/http://www.michaelbackman.com/http://knowledge.wharton.upenn.edu/http://www.gsb.stanford.edu/news/knowledgebase.htmlhttp://www.zibs.com/http://edcorner.stanford.edu/index.htmlshapeimage_8_link_0shapeimage_8_link_1shapeimage_8_link_2shapeimage_8_link_3shapeimage_8_link_4shapeimage_8_link_5shapeimage_8_link_6shapeimage_8_link_7shapeimage_8_link_8shapeimage_8_link_9shapeimage_8_link_10shapeimage_8_link_11
Blogroll Tom Peters Made to Stick Bernd Schmitt Mitch Joel Michael Netzley Dan Pink Seth Godin John Moore Fast Company Freakonomics Bob Sutton PR Junctionhttp://www.tompeters.com/http://www.madetostick.com/blog/http://meetschmitt.typepad.com/http://www.twistimage.com/blog/http://www.communicate.os3.sg/http://www.danpink.com/http://sethgodin.typepad.com/http://brandautopsy.typepad.com/http://blog.fastcompany.com/http://freakonomics.blogs.nytimes.com/http://bobsutton.typepad.com/http://www.prjunctionpodcast.com/shapeimage_9_link_0shapeimage_9_link_1shapeimage_9_link_2shapeimage_9_link_3shapeimage_9_link_4shapeimage_9_link_5shapeimage_9_link_6shapeimage_9_link_7shapeimage_9_link_8shapeimage_9_link_9shapeimage_9_link_10shapeimage_9_link_11
John’s Links Issues blog Brand blog LeadershipMatters Podcast LinkedIn Facebook Twitter Emerson College Plaxo http://johnadavis.typepad.com/Blog/Blog.htmlhttp://leadershipmatterspodcast.wordpress.com/http://www.linkedin.com/myprofile?trk=hb_side_prohttp://www.facebook.com/profile.php?id=801754895&ref=profile#/profile.php?id=801754895&v=info&viewas=801754895http://twitter.com/1JohnDavishttp://www.emerson.edu/marketing_communication/faculty.cfm?facultyID=2811http://www.plaxo.com/profile/show/8590137473?pk=9cb51959b4d29d24a7f1c62d058d3f100db3c9fcshapeimage_10_link_0shapeimage_10_link_1shapeimage_10_link_2shapeimage_10_link_3shapeimage_10_link_4shapeimage_10_link_5shapeimage_10_link_6shapeimage_10_link_7