Praise for the 2nd edition of The Olympic Games Effect
“John Davis’ book, The Olympic Games Effect: How Sports Sponsorships Create Value, made a key contribution to understanding the economics of the Olympics, marketing of the Olympics, and the Olympic Games as a brand. Few marketing teachers are as successful as Davis at weaving marketing concepts into specific strategies and case studies. The second edition of this important and readable volume offers new case studies and insights on social media. It should be required reading for corporate marketers tied to sport.”
Glenn Hubbard
Dean and Russell L. Carson Professor of Finance and Economics
Columbia Business School
"Here find striking insight into the Olympics and marketing, written in a lively, informative, and accessible style. Olympic marketing is fundamentally different from what is taught in traditional marketing texts, which is why this book is such a welcome addition to marketing knowledge. This edition contains updates with new observations from the Beijing and Vancouver Olympics. It explores the significance of the latest shifts in marketing derived from such trends as the rise in social media."
Lynn Kahle
Giustina Professor and Head
Dept. of Marketing
Lundquist College of Business
University of Oregon
Past President
American Marketing Association
Special Interest Group on
Sports and Event Marketing
“As a fellow International Olympic Academy faculty member and professor of sport management, I can write that John Davis’ book should stand as a required companion piece to Dick Pound’s Inside the Olympics in helping a very wide population grasp the Olympic Games’ magnitude and global importance. The Olympic Games Effect is well-written, thoroughly researched and greatly adds to the canon of Olympic literature. It is heroic, like a true Olympian, in its commitment and achievement.”
Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and author of the historical thriller The Darkest Mission
“Just follow John Davis into the fascinating world of the Olympic Games and the enormous potentials they offer as a powerful global brand. Learn more about the opportunities and risks of Olympic sponsorship and how the pure idea and image of the Olympic Games create value for everyone involved.”
Professor Dr. Anton Meyer
Head of Marketing Department
Munich School of Management, LMU
“The sponsorship of the Olympics has been a critical part of the marketing success of many global companies including Samsung. The rise to prominence of this brand from South Korea has been aided by its strong association with the Olympic Games. As South Korea prepares for the 2018 Pyeong Chang Winter Olympics Samsung and scores of potential sponsors will be debating the right strategy on how to leverage those Games to help communicate their brands. Worry no more as John Davis’ “The Olympic Games Effect –How Sports Sponsorship Create Value” will become the key “go to” resource for these companies.”
Dae Ryun Chang
Professor of Marketing
Yonsei University
The assessment of sponsorship programmes is a field not duly exploited yet by the academics, despite the fact that it may involve a huge amount of money, e.g., $ 240 million +, as pointed out by Davis. Intuition, political sway, personal preferment, etc., may play a major part in decision-making related to them. Rigorous studies were therefore urgently needed on it to help guide decision-makers and Davis’s book is one of the best answers to this, since it rightly takes up the viewpoint of value creation as its theoretical framework much in line with the management requirement and current academic thinking.
Kimio Kase
Professor
IESE Business School
Co-author of: Gómez , S. Kase, K. and Urrutia, I. (2010). Value Creation and Sport Management. Cambridge: Cambridge University Press.
