A John Davis Company
The Olympic Games Effect is the latest book from bestselling author John Davis. It is consistently one of Amazon.com’s business best sellers, and provides a surprising look at the world’s biggest brand, The Olympics, and why companies invest in sponsoring the Games.
The Olympic Games attracts fans from all over the world with a diverse range of interests, from passionate love of sports, to fervent nationalism, to the thrill of athletic competition. Learn why companies vie to be Olympic sponsors and the tangible and intangible returns they reap from their investment.
Starting with a brief history of the Olympics, from the Ancient Greeks to now (including interesting parallels between the ancient and modern games), The Olympic Games Effect shows why and how the Olympics have become one of the world’s most powerful brands, and the resulting impact for corporate sponsors. Gain insight into why cities, including Beijing in 2008, invest billions in hosting the Games. From tragedy to astounding success, the Olympics have been the source of some of the most important stories of our times. Readers are provided with a clear understanding of the traditions that have shaped this unique event, as well as the risks involved for stakeholders.
Throughout, this compelling book offers invaluable lessons for companies considering almost any type of sports sponsorship investment.
Praise for The Olympic Games Effect
“The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo – the focus of John Davis’ interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship.”
Glenn Hubbard
Dean and Russell L. Carson Professor of Finance and Economics
Columbia Business School
“John Davis’ new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book.”
George Foster
Paul L. and Phyllis Wattis Professor of Management
Director of the Executive Programs For National Football League
Stanford University Graduate School of Business
“Interweaving history and economics with vignettes of heroes ancient and modern, Davis illustrates how the Olympic Games have become the premier ‘heritage brand’ in the era of experiential marketing. Differentiating and managing brands is a perennial priority for Marketing Science Institute’s corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships.”
Earl L. Taylor, PhD
Chief Marketing Officer
Marketing Science Institute
“This book is worth its weight in gold medals. Learn how Coca Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must read for any company wanting to become a top global brand.”
Rod Beckstrom
Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
“Prof Davis’ book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that is relevant in today’s dynamic sports scene. Deserves to be widely read.”
Oon Jin Teik
Chief Executive Officer
Singapore Sports Council &
Singapore Olympian 23rd Olympic Games 1984 Los Angeles, USA
Newest Book
As Contributing Author
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