Fast Track to Success-Marketing, authored by Chris Ritchie, features contributions by John Davis and other leading marketing experts from around the world.
John’s contribution discusses the value of sports marketing, using the Olympic Games as an example.
Read more about Fast Track to Success-Marketing by visiting www.fast-track-me.com.
You can also join in the Fast Track discussion forum on
From the Back Cover...
GET THE RESULTS YOU WANT IN MARKETING. FAST.
Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes:
•Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject
•The top 10 tools and techniques you can use to help you develop your approach to marketing
•Advice on leading your team – how to decide your leadership style and build your team
•Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team
•Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top
•
Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com.
Copyright 2000-2011 Brand New View, All Rights Reserved.
As Contributing Author
John’s Books
Books
